CLIENT WORK // PINTEREST MANAGEMENT
Creative Brand:
Sticker and Shade
Sticker and Shade
About The Brand
Sticker and Shade is a creative lifestyle brand that brings creative escape through coloring books, digital coloring pages, and vinyl stickers for both kids and adults to enjoy.
The Goals
- Build brand awareness
- Drive traffic to their website and other shopping platforms.
- Design and promote pin contents to drive sales.
How We Started
I had the pleasure of working with Sticker and Shade for 3 months. When we first started, their Pinterest account was pretty quiet, with just 1.32K impressions, 34 engagements, 1 outbound click. They had a few pins posted and only two active boards with original content. On top of that, their account wasn’t showing up in Pinterest search, meaning they were practically invisible to potential new followers.
The Strategy
The work process began with a thorough audit of the existing account to identify areas for improvement. Given the limited activity and visibility, the first priority was optimizing the profile and boards to improve discoverability. This involved creating new, well-organized boards closely aligned with the brand’s niche. Next, I developed a custom strategy and posting schedule focused on producing a variety of pin formats to promote their products, with each pin linked directly to their website and other shop platforms. Pin scheduling was managed using Tailwind, which helped extend the account’s reach by connecting with the right audiences.
Results
The growth was remarkable. After optimizing the account with targeted keywords, fresh pin designs, and strategic scheduling, their content began appearing in Pinterest search results more consistently. As a result, their pins started gaining real traction, leading to an impressive average growth of 8,135% across all key performance metrics. The account reached 59.84K impressions and 1.33K total engagements, along with 148 outbound clicks that drove direct traffic to their website. Their total audience grew to 21.04K, significantly expanding their brand visibility and potential for conversions.
