CLIENT WORK // PINTEREST MANAGEMENT
Wedding Photographer:
Lisa Digiglio
Lisa Digiglio
About The Brand
Lisa was a wedding photographer based in Iceland, specializing in capturing elopements for couples choosing to tie the knot in Iceland. Beyond just photography, she also supports her clients in planning their special day.
How We Started
Lisa already had an active Pinterest account, but she had recently stopped posting due to time constraints. That’s when she reached out for help to manage and grow her account. Since Pinterest values regular activity, the pause led to a noticeable decline in key metrics, especially audience engagement. It turns out her account contained many inactive boards, each with only a few pins, which made the overall account feel cluttered. It became clear that a fresh and consistent approach was needed to revive and grow her presence on the platform.
The Goals
- Get back lost traction
- Drive consistent traffic to her website
- Attract possible leads or sales
The Strategy
The work began with a detailed audit to identify factors impacting the account’s performance. The first step was to organize her boards by merging and archiving underperforming ones, guaranteeing that each board contained only high-quality pins. Next, I developed a consistent posting schedule and optimized pins to showcase her services while inspiring couples planning their elopements with creative ideas.
Results
By targeting relevant keywords and consistently pinning high-quality content, her account showed noticeable improvements. Overall, it regained momentum with steady growth in both reach and engagement, laying a strong foundation for long-term success on Pinterest. In just a few days of management, the account achieved an average growth of 14% across all key metrics.
